They comprise 26% of the users on the platform.
Statistics show that the most active age group that watches YouTube videos is 35 to 44-year-olds. No matter what content you decide to start creating, you should keep in mind that the top two reasons people watch YouTube videos are “ to relax” and “ to feel entertained.” Understanding the Audienceīefore you start creating content, you should understand the audience that could potentially see your videos.
Make the content you like and would want to see on YouTube - like vlogs, news reports, or beauty videos. Some users (like PewDiePie) even have crossover into two different categories like comedy and gaming.Ĭomedy, gaming, and entertainment may be the most popular channel types right now, but that doesn’t mean you have to limit yourself to these interest groups. The gaming category is dominating the market with YouTube gamers like Markiplier, Jacksepticeye, and VanossGaming.
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